19 years making brands talk.
Now I make them
think, automate, and scale.
Copywriter and Creative Director across advertising, branding, digital, and social,
with specialised depth in gaming, and a growing practice building AI-driven workflows that help teams ship more, faster.
For gaming brands and teams who need creative direction and the AI systems to scale it.
350K+ organic views across documented trend-jacks, on record below ↓
On tvOne talking about video games
Discussing about local movie industry
Gaming ecosystem talkshow
Being part of gaming historyTrend-jacking, on record
Real reels, real reach — concept through edit, mine end to end.
The AI team that runs a whole social media operation — without a single hire.
Every specialist, every decision, every wire — mapped out below.
Rendered live — orchestrator + 10 stations + strategic peer agent + shared knowledge base + mechanical posting layer.
AI capability, not just a claim
A working sample of the kind of automation I build with n8n.
Simplified, generic builds — enough to show the shape of the thinking. A version tailored to your stack takes a conversation, not a quote.
What this solves:
The complete package
One hire, two skillsets — both wrapped and empowered by an AI orchestration layer that ships the work.
Creative Director
Creative Direction
Branding guidelines, communication frameworks, team leadership, vendor liaison.
Brand & Campaign
Brand voice, campaign ideation, transcreation for global and local brands.
Strategy & Insight
Consumer behaviour, cultural trend-reading, research that shapes the brief.
Social Media Manager
Copywriting
TVC & radio, OOH & print, digital & social, in-store and activation copy.
Editorial & Content
Content plans, editorial strategy, playbooks across multi-brand portfolios.
Experience
Click a role to expand. From sole copywriter juggling a dozen brands, to leading creative teams.
Brands I've worked on
Real rosters from each stop — grouped by agency era.
Plus campaign work with Bear Brand, SariWangi, Gojek, Wonderful Indonesia, and more — see Case Studies below.
Selected case studies
A handful of ideas that made it out of the workshop room and into the world.
Digital video & TVC craft
Research, concepting, scripts, dialogue, supers, even lyrics — click to play.
Curious? Let's talk.
Currently evaluating select opportunities — not spraying applications, so if this reaches you, it's worth a reply.